The man appointed to manage the brand is CEO Bruno Jufer, who has enormous experience of the watch industry. He has previously held positions with Maurice Lacroix, Jaquet Droz, Zenith and, most recently, as a member of executive management with Carl F. Bucherer. The new Antoine Martin watch collection was born under Bruno Jufer’s management. “Our watches are a distillation of all our expertise, our desire to create something totally unusual, and our passion for exquisite design, technology and top-quality materials,” he explains. The brand and its first watch collection will be presented to the industry and the general public at Baselworld, the world’s largest watch and jewellery fair.